I'm a creative technologist who builds efficient systems that make creative work faster.

I've spent my career across the full production pipeline—behind the camera, in the edit, in motion design, VFX and beyond, through to project management, workflow and the often messy operational work in between.

Six years of freelancing with agencies and brands taught me that owning every part of a one-person business—the workflow, the project management, the systems—matters as much as the creative itself. Tack Studio grew out of that work: a solo operation that became a small studio, then pivoted in 2026 into a creative software development studio, building and selling the creative tools I'd spent my whole career wishing existed.

From there I moved into creative automation at DEPT®, where I manage a design team of three and work as part of the dev team behind Lightspeed—a proprietary platform that produces thousands of on-brand marketing assets at scale across social, display and print. I also consult on automation across the agency, diagnosing bottlenecks and rolling out workflows that free people up to do their best work.